a Keynote by Vanguélis Panayotis

At the Hospitality Asset Forum, the MKG Insights sets the context. 

Before each session, experts like Adrien Lanotte share the data and forecasts that matter: who the new investors are, how luxury is shifting, where small brands can grow, when to build or convert and how asset management is evolving. 

The goal: give you the tools to read the market before diving into the sessions.

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A deep dive into how the luxury segment drives value creation: blending strategy, diversification and desirability.

Accor, Barrière and Orient Express illustrate how brand elevation and refined experience are reshaping hospitality’s growth model.

IHG, Ruby Hotels and Hilton take the stage to explore how brand strength and diversity generate value across the hospitality landscape. Through a roundtable and a keynote, the discussion will highlight the different strategies adopted by global groups to expand, refine and activate their portfolios, from growth and agility to long-term brand relevance.

Essendi and Covivio share their visions of hospitality value through two evolving models. From Essendi’s new operator–asset manager approach to Covivio’s strategic repositioning, both illustrate how institutional investors are reshaping hospitality investment.